L'Oreal Excellence Cool Creme Permanent Hair Colour 7.11 Ultra Ash Blonde

NEW Excellence Cool Crème range with its Triple Care Colour Routine. 100% Grey Coverage with lasting anti-brass result.

NEW Excellence Cool Crème range with its Triple Care Colour Routine.
Cares for your colour. Cares for your scalp. Cares for your hair.
The ultimate salon like quality ash shades in a cool undertone. Features Anti-Brass Purple Technology Hair Care (shampoo / conditioner) formulated specifically to be used after your Excellence Cool Crème, to reveal radiant colour that stays cool over time (*if the 60ml conditioner is applied after 2 and 4weeks).
How it works:
1. Protective Cool Colouring Cream: Enriched with Pro-Keratin. Protects the hair as it colours. Rich, long-lasting, cool colour.
2. Gentle pH Post-Colour Purple Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.
3. Anti-Brass Purple Mask. Week after week, it neutralises the unwanted yellow and orange tones thanks to unique technology of purple dyes.
The result?
100% Grey Coverage with lasting anti-brass results (*if the 60ml conditioner is applied after 2 and 4weeks).

1224308- Colouring Cream: AQUA / WATER • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 •HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYLSILYLATE [NANO] / SILICA DIMETHYL SILYLATE • CI 77891 / TITANIUM DIOXIDE • 2,4-DIAMINOPHENOXYETHANOL HCL •m-AMINOPHENOL • ASCORBIC ACID • SODIUM METABISULFITE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • DIMETHICONE • PROLINE• CARBOMER • THREONINE • RESORCINOL • EDTA • PARFUM / FRAGRANCE. (F.I.L. C227585/1).1152439- Developer: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA •PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN (F.I.L. C202318/2).1241644 B- Purple Shampoo: AQUA /WATER • SODIUMLAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUMCHLORIDE • PARFUM/ FRAGRANCE• HEXYLENE GLYCOL • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUARHYDROXYPROPYLTRIMONIUMCHLORIDE •TRIDECETH-10 • GLYCERIN • SALICYLICACID • GLYCOL DISTEARATE • MICA • LINALOOL • HEXYLCINNAMAL • PEG-100 STEARATE • STEARETH-6 • PHENOXYETHANOL • ISOEUGENOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 /TITANIUM DIOXIDE • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID • CI 60730 / EXT. VIOLET 2 (F.I.L. C248857/1).1241648- Purple Mask: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • ISOPROPYL ALCOHOL •PHENOXYETHANOL • CI 60730 / ACID VIOLET 43 • BENZOIC ACID • TRIDECETH-6 • POTASSIUMHYDROXIDE • LINALOOL • HEXYLCINNAMAL • CETRIMONIUM CHLORIDE • ISOEUGENOL • BENZYL ALCOHOL • PARFUM / FRAGRANCE (F.I.L. C247697/1).

1) Add the colouring cream to the developer and shake well to mix.2) Apply the mix to your hair, starting from the roots then throughout the lengths and ends. Leave in hair for 30 mins.3) Rinse your hair until the water runs clear. Use the Gentle pH Purple Shampoo to remove any excess residue.4) Apply a small amount of the Anti-Brass Purple Mask. Leave in for 3 mins then rinse your hair. Use the mask once a week until your next colour for a lasting anti-brass result (*if the 60ml conditioner is applied after 2 and 4weeks).