L'Oreal Preference Vivids Permanent Hair Colour 5.664 Cherry Red

Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test.

NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).

Preference Vivid Colours is available in 7 fashion inspired shades. Shade Cherry Red was inspired by the colourful carnival of Notting Hill and its iconic red costumes. Create your own look with this vivid Cherry Red colour.

Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.

1241804- Colourant Gel: AQUA / WATER • ALCOHOL DENAT. • PEG-4RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL •LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • 5-AMINO-6-CHLORO-o-CRESOL• OLEYL ALCOHOL • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID •PARFUM / FRAGRANCE. (F.I.L. Z281717/1).1190015- Developer Cream: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYLALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE •GLYCERIN. (F.I.L. C202321/2).1217043 A- Shine Protect Conditioner: AQUA /WATER • CETEARYL ALCOHOL •GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLAWAX •AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL• AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C232981/1).

STEP 1 - PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 - PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing. STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.