L'Oréal Paris Préférence Permanent Hair Colour - 10.1 Helsinki (Very Very Light Ash Blonde)

Dare to colour with L'Oréal Paris Préférence!Préférence offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.

The true nordic blonde. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.

1205715, Colourant Gel: Aqua / Water , Trideceth-2 Carboxamide Mea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Ammonium Hydroxide , Alcohol Denat. , Polyglyceryl-2 Oleyl Ether , Oleic Acid , SodiumPlease be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1. Pour the gel colourant into the developer Crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.